While some businesses are open 24 hours a day, most business hours remain limited to a more traditional workday schedule. With a website, customers can view your products and services on their own schedules, even long after your normal operating hours.
In an ever-changing market, savvy small business owners keep tabs on their competitors, work to gain insight on trends, and come up with new strategies for staying ahead of the competition. If your competitors have a website, you should think strongly about having one, too.